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, the super bowl, celebrity endorsements, and shareholder value. we spoke with steve posavac, marketing professor at vanderbilt university. i began by asking, what kind of celebrity endorsement makes a good investment for a company and its shareholders. >> well, tom, celebrity endorsements can do a lot for brands. one of the most important things they can do is lead to just a lot of awareness of the brand, a lot of excitement, consumers pay attention to the marketing of a brand to the extent that a celebrity is associated with it. but the other thing celebrities do very well is position products. products in some categories, think soft drinks, for example, that aren't very differentiated based on the product self but if you have a celebrity endorsement speak up on behalf of the product wa, people think about that celebrity than bleeds on to the brand, helps to seerbt the brand in the same way we-- associate the same way we think of that celebrity. >> tom: the ski that the attention is paid ultimately to the product, not to the celebrity making the pitch though, right? >> well, absolutel
professor steve posavac. you can read about his study online at just look for the "n.b.r.-u." tab. >> susie: and finally, some thoughts on paying it forward. this week lou's been thinking about shoes. here's author and educator lou heckler. >> the carolina panthers has had a so-so season despite having a top wide receiver in steve smith. smith has had a bit of a checkered career off the field, fighting with teammates in fact, but his athleticism and grace on the field are unmatched. now, he's gaining attention for his shoes. as he has been counseled about his bouts with anger, he has been encouraged to reach out to others instead of boiling over at them. one of the things he decided to do is to donate shoes to people who have none, and he has embraced this with the same enthusiasm that he has catching a football. plus, as a symbol of his commitment he removes his football shoes after every game and leaves them there on the field. someone gets a nice par of athletic shoes and a wonderful souvenir. it got me thinking, do i pay lip service to helping others, or am i really committed
standards then publicly known for drug -- drone attacks. here is steve kingston. and under what exact circumstances will the u.s. government authorized the killing of an american citizen abroad? but the answers are here. it is a 16-page memo written by the lawyers of the justice department, as requested by congress. it is a document that is not strictly classified, but it was not meant to become public. what these lawyers do here is justified is targeted killing of american citizens who have worked with or parts of al qaeda and expense various groups. that is the justification if they pose a an immense threat to america. it provides a very elastic definition of what is an imminent threat. you do not need to know this is a bit of who, what, where, and when of a particular plot against america. it is enough for these individuals to be linked to al qaeda because of a continuing threat against america. >> popeyes ybarra alice responded to the release of this memo? >> -- how how's the white house responded to the release of this memo? >> the white house, as you can imagine, has said that i
. >> reporter: steve sanko tells us after a couple of years of flat sales, and rising raw material costs like aluminum and copper, he's more confident in his business, seeing more projects to go after. >> if i had two or three more estimators at this time we would be pumping out more goods, and hopefully win those bids. so that's very encouraging from the stand point of a specialty contractor such as ourselves. >> after the real estate bust and surviving those times, dash door, like a lot of companies relying on that market wasn't looking to add to their employee ranks. it didn't fire anybody during the dark days of the real estate bust but it wasn't adding to payroll either. now it sees business opportunities in the months ahead. dash door is looking to hire two employees. they've advertised nationally for these two new positions, generating more than 100 applicants. >> reporter: when i saw the resumes coming in i thought the flow would stop after 10. but they came in a steady flow. we had people calling us saying where do i stand? i would say we're still receiving resumes. i had to do our d
you had a wonderful stock option from steve jobs who was your friend and who you were on his board. you bought a television channel and rekristened it as the current tv and you just sold that and made a handsome profit. you sold to al jazeera and people take note of the fact that al jazeera is in part subsidized or sponsored by the qatar government. >> uh-huh. >> rose: did that cause you a moment of saying look f i do this, if i sell to them, even though i will make a handsome profit, people are going to say oh, i wish you had found a better buyer. >> well, i did extensive diligence on that whole question. of course i understand that critique which was then a potential critique, absolutely. but what the diligence showed very clearly is that al jazeera has long since established itself as an immensely respected news gathering network around the world. it's won the major journalism award in countries after country. it is respected as having integrity. on its climate reporting, for example, it's higher quality and far more expensive than any. u.s. networks. they do 24/7 without any co
er quarterback steve young who could run with the ball and throw the ball. but kaepernick has the pistol offense which is on every play, if you want it to be, a run option, a pass option, a face the run and throw the pass option. and right now he is a big question mark and a headache for the ravens defense. and this, only his 10th start ever. >> brown: now mike, there is this spectacle and there is the game and then there is all this sort of backdrop talk about violence, of course a lot of focus on concussion. i saw that today commissioner goodell was sort of defending the sport. and this comes after president obama himself recently, he was asked, he said if he had a son he probably wouldn't want him to be playing football. >> right, very first question, at the goodell state of the sport press conference was reading the obama quote back at the commissioner. five i think of the first six questions were about head injuries. it is the big issue, looming over the sport. and you know, the league has a lot of plans to make it safer. that is the word they use, to teach proper tacklin
to the consumer is like razor. >> razor focus. charlie: steve jobs. obviously he was the once in a generation visionary in terms of repeatedly producing products that were beautiful intuitive and loved. >> charlie: what do you make of the fall in their stock price? >> i think my guess is tim cook and that team are not worrying about the short term stock price. they're building for the longer term and stocks go up and down. if you get too focused on that you get distracted. >> charlie: larry page. reated a great company called google who is going through their first real challenges in terms of small disruption around the edges. >> charlie: what is that disruption? >> well, the disvupg is how search is being used. it's a different metaphor. facebook could potentially start searching. disruption is never head on. it's always around the edges. what that forces us to do is a large technology company is to reimagine, reinvent how we operate. >> charlie: mark zucker burg. a brilliant visionary who has done a phenomenal job with facebook. >> charlie: did you see social media coming? >> i saw it in my
Search Results 0 to 13 of about 14 (some duplicates have been removed)